◎GMCが初のMagic Quadrant for CCMに含まれる
共同JBN 1509 （2013.12.13）
リンク：顧客コミュニケーション管理（CCM）で受賞歴に輝くリーダー企業のGMC Software Technology（GMC）は12日、ガートナー（Gartner Inc.）が初めて設けたMagic Quadrant for Customer Communication Management(1)に含まれたと発表した。ガートナーのリポートは、試験対象企業基準に合った15のベンダーを評価したものである。
At the request of the client, Kyodo JBN distributes the release with only headline and the first paragraph translated, leaving the rest as it is.
CCM software enables organizations to create, personalize and deliver
communications to customers more effectively via any output channel. A customer
communications management (CCM) strategy aims to improve an organization's
creation, delivery, storage, and retrieval of outbound and interactive
communications with its customers.
According to Gartner, the decision to "publish a Magic Quadrant on this
topic reflects the CCM software market's growth and crucial role in the
creation of highly personalized multimedia communications. We [Gartner]
estimate that this market represents approximately $800 million worldwide, as
measured in total software provider revenue in 2013. We [Gartner] forecast that
this figure will grow to more than $1 billion by 2016, with a compound annual
growth rate of 11%."
"We are very proud to be included in Gartner's first ever Magic Quadrant on
Customer Communications Management Software; said Henri Dura, CEO, GMC Software
Technology. "GMC's solutions have been developed based on a solid foundation of
20 years' experience and will enable us to execute on our vision for the future
"Neopost understands the recipe for success when onboarding new companies
and has a very clear strategy for GMC - let passionate and customer committed
people continue delivering with autonomy," continues Dura. "As a proof of it,
our revenues in CCM were up 20% organically over the first 9 months of 2013."
"Our aim is to continue to bring innovation to and continue to "shake up"
the CCM market to enable our clients to deliver the best customer experience,"
Read the Gartner Magic Quadrant here.
Notes to editor
1) Chairman Dr Rene Muller's early vision 20 years ago with the print-only
solution PrintNet(TM) provided the foundation for the future vision of dynamic
communication that GMC Software Technology embraces today. In 2012 GMC was
acquired by Neopost
exts-contexts=1%2C13&cHash=f610fa60f7b69ba1e034c24e81a8a477 ] .
2) GMC Inspire(TM), its flagship platform, is an enterprise communication
platform that enables an organization to consistently deliver relevant
personalized messages, at the right time through the preferred channel. By
offering the end customer the choice, it encourages loyalty born out of a good
customer experience. This intelligent use of communications has enabled GMC
clients to build loyalty that lasts, while driving down costs and reaching new
markets and customers. GMC helps thousands of clients worldwide across the
banking, insurance, retail, business services, telco/utilities and healthcare
industries gain customer insight to improve the customer experience by getting
communications to market 70% faster, improves operational efficiencies by
more than 50%, and expands business services for more lucrative opportunities.
3) Gartner does not endorse any vendor product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
 Gartner "Magic Quadrant for Customer Communication Management" by Karen
M. Shegda, Kenneth Chin, Pete Basiliere, 26 November, 2013
Source: GMC Software Technology Ltd
Corporate & AsiaPAC
GMC Software Technology
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